Fans of the local indie band “The Square Waves” in Lethbridge, Alberta will soon get a taste of their first music video accompanying the 7″ vinyl release of the bands latest effort: Amplified to Landscapes. This project will mark the first music video project I’ve produced myself, so I’m excited for the process and the technology required to take on such a large-scale endeavour. My photography shoots usually last for serveral hours, and I’m not new to casting models, makeup artists, assistants and extras – but shooting in multiple takes over multiple locations is quite a change, I like it alot!
Its not secret that I will be moving to a new style of shooting for my wedding clients in 2010, one that involves a fusion of both still photography and the cinematic – so my recent exploration into moving images has been a “warm up” of sorts for the big game this Summer. Having yourself as a client allows you to not only make massive mistakes (with little financial impact), but also hones technical skills and stretches creativity, win-win. I’d been using that idea as a guide while filming the “behind the scenes” videos for my still photography shoots, which has allowed me enough competency with both camera and editing skills to hang a shingle in the market as a cinematographer.
This music video / short movie is currently filming on the streets and nightclubs in Lethbridge, Alberta – our team has two more scenes to shoot and edit before final colour grading and post production edits. I’ll post the final high definition video to this blog for its big debut in the coming weeks.
Thanks for the big break “Square Waves”, as a personal friend of Jeff King, frontman – I know the trust is there to make something amazing, and raise the bar for videographers in Southern Alberta (there are many great ones, Jim McNally comes to mind!). Look for me on the streets of Lethbridge, armed with my trusty Canon still / video camera, glidecam, dolly and the rest of the toys telling stories through pictures, some stills – others that move.
